PROJECT OBJECTIVE
For this project, I was tasked with creating the identity/placemaking for the building, Adler. This includes signage and graphic applications to help identify the location and demonstrate the personality of Adler.
Design Inspiration
For being a design-focused building, Adler is fairly blank in decoration when you reach the basement floor. For the design, I wanted to take inspiration from the combined use of straight and dashed lines used in sewing patterns. With the addition of the illusion of dimensions, I later took inspiration from the geometric shapes seen on indoor climbing walls.
EXPLORATION
1. Materials
2. Colors (including Tints)
3. Typography
FLAT DESIGNS
MOCK UPS
