Koke Gardens is a local plant business in Dallas, Texas. The business creates "kokedamas," a Japanese art form in which the roots of the plants are wrapped in a ball of moss creating a poor man's bonsai.
While keeping the original business' beliefs and values, I aimed towards updating the brand's logo.
Image Logo Rebranding Options
With the image logo, I wanted to focus on creating the form of a kokedama. the plant shape is based off of a money tree which is believed to bring you good luck and fortune when kept healthy.
The logo is made up of golden circles as
With the type logo, the original logo was very rounded. When updating the type, I aimed towards keeping the form with very rounded shapes to reflect the spherical shape of the moss ball. On the letters K and G, the rounded curves give the letterforms an organic feel, similar to the growth of plants.
