Overarching Journey:
I began as a summer intern and was then allowed to continue working with the company as a junior graphic designer. While I finished my last year of college, I stayed on as a part-time graphic designer. Following graduation, I was allowed to expand my knowledge of marketing by taking a marketing coordinator position while still assisting on the visual side from time to time.
Graphic Design:
In this role, I collaborated with the lead designer on graphics for hospitality properties, executing graphic design projects from conception to completion. I partnered with the marketing team to develop visual assets, including logos, brochures, and digital marketing media, ensuring brand consistency across multiple properties by adhering to style guides.
Marketing Coordinator:
With a transition into a marketing coordinator role, I was given the opportunity to expand my knowledge more into the management side of marketing. My work shifted towards managing the property websites, social media & scheduling out emails on behalf of the properties to list a few of the day-to-day focal points.
Deliverables:
T-Shirt Designs, Website Design & Prototyping, Mouse Pad Designs, Tailored Branding Gift, Email Templates
T-Shirt Designs
An arrange of t-shirt designs created for internal events as well as for employee uniforms.
Website Design & Prototyping
Bringing to life website concepts through the use of visual aids. Prototyping was created in Adobe XD to better explain the intended card flip and UI/UX direction.
Mouse Pad Designs
Mouse pad designs for an internal summit meeting.
Tailored Branding Gift
Concepts for a tailored employee gift comprised of icon and LinkedIn banner options.
Email Templates
The emails shown are just a few of the example templates I created on behalf of the properties. While it does not look like much, the system we use for interacting with prospects and residents are not widget-based, so the entire design was created with coding and allows for token information to be placed in specifc to the properties.
Property Social Graphics
Along with creating the body copy/captions for the properties, I also get to assist in creating the visuals for posting on Facebook & Instagram.
