Scope of Work:
This role began as a summer graphic design internship and evolved into a junior graphic designer and later a marketing coordinator position. As a graphic designer, the work includes collaborating with the lead designer and marketing team to develop visual assets for hospitality properties, managing projects from concept to completion, and maintaining brand consistency across multiple properties. As a marketing coordinator, the role expanded to include managing property websites, social media, email marketing, and other day-to-day marketing initiatives while continuing to support visual design needs.
Deliverables:
Property Assets & Marketing Materials, Email Templates, T-Shirt Designs, Website Design & Prototyping, Mouse Pad Designs Social Media Graphics
Property Assets & Marketing Materials
An array of different types of assets created for the property teams' needs.
Temporary Signage
Email Templates
The emails shown are just a few of the example templates I created on behalf of the properties. While it does not look like much, the system we use for interacting with prospects and residents are not widget-based, so the entire design was created with coding and allows for token information to be placed in specifc to the properties.
T-Shirt Designs
An arrange of t-shirt designs created for internal events as well as for employee uniforms.
Website Design & Prototyping
Bringing to life website concepts through the use of visual aids. Prototyping was created in Adobe XD to better explain the intended card flip and UI/UX direction.
Mouse Pad Designs
Mouse pad designs for an internal summit meeting.
Property Social Graphics
An array of social media graphics created to encourage community interactions.
