Project:
This project will rebrand the current eco-tour offering for Gondwana to better convey the duality of an elevated yet down-to-earth Alaskan adventure. Through research, strategy, and design, we will develop an immersive brand experience that fuses luxury amenities with rugged outdoor exploration.
Deliverables:
Brand Guidelines, Brochure, Wooden Post Cards, Memory Book, Limited Edition Product
Materials:
Plywood, Lasercutting, Paper
Award Recognition:
Concept: Luxury Travel & Nature Finds
This concept explores branding and marketing for a luxury
eco-tour in Alaska, combining high-end accommodations with rugged wilderness adventures. It balances refined service against raw natural beauty. The identity celebrates both sophistication and untamed wilderness through branding that evokes a dichotomy of ruggedness and pampering. Luxury meets nature in this eco-conscious frontier experience.
eco-tour in Alaska, combining high-end accommodations with rugged wilderness adventures. It balances refined service against raw natural beauty. The identity celebrates both sophistication and untamed wilderness through branding that evokes a dichotomy of ruggedness and pampering. Luxury meets nature in this eco-conscious frontier experience.
"Most people come for the bears but you know what, I'm on team salmon." - John Stewart
Keep the good times rolling, even after the trip.
Inspired by a personal trip to Alaska, the wooden products were created to commemorate all the memories made and the people who made the trip unforgettable.
Dear Alaska, you have changed me!! Thank You
Take a moment to see your surrounding through a different perspective. Try new things and you might be surprised by the outcome.
